When it comes to SEO many people are obsessed with the idea of backlinks. You would also find a lot of companies who offer SEO services who encourage the idea of buying backlinks for your website because they help you to rank better. However, what is the reality here? And does international education work in the same way as other industries? We've asked the expert on the matter, and today, Korinne from KAIE Marketing has given us these answers.

The answer is a simple one - NO, you should not buy backlinks for your website because it could, in fact, backfire and you might end up getting penalised by Google if you do so. The reason is very simply that this is considered to be "an easy way out", and Google does not like easy ways out. 

In today's article Korinne highlights other ways in which you can make your site rank higher and better, and this is very much in line with what we also always say....content, content, content. The best way to get your site to rank better is to create good quality content, and that goes for text as well as images. Check out the infographic below for further details and information on this topic.